For our pharmaceutical manufacturing partners, dRx Request™ was designed to lower the cost of patient acquisition and to determine a definitive return of investment for each consumer/patient-targeted ad by collecting data at every point in the process, including:

• Traffic source from which de-identified patients are forwarded
• Number of unique patients directed to the pharmacy-hosted site
• De-identified patients that initiate the registration process
• Patients that complete the data entry process
• New prescriptions requested by the pharmacy on behalf of the patient
• Affirmative responses (prescriptions) received from prescribers
• Number of new patient starts driven by various advertising traffic sources